Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, Ourand: Pac-12 has time on media rights, as long as no other schools leave, Fallout from RSN mess means big changes for fans, teams and leagues, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon. 7 Junk Food Brands With Awkwardly Unconvincing Athlete Endorsements. Subway Restaurants is revamping its menu and launching what it said is one of the largest media investments in the company's history, with a roster of celebrities from the sports world signing . eventAction: 'click_adunit' Even without the allegations that he himself would never eat at the chain, Brady seems like an odd choice for the endorsement of Subway's food. . September 27, 2022. Curry joined the league in 2009 as the seventh overall pick in the NBA Draft. The iconic soccer player's role was to use his dreamy looks to seducing people to buy a "handcrafted" sugary drink. media-tech companies with hubs around the world. pic.twitter.com/f7yaluaxj2, It seems @SUBWAY has a pretty poor history of choosing spokespersons.First it was pedophile Jared and now it's America hating @mPinoe pic.twitter.com/Ba2fDSCQFs. @SUBWAY so you first had Jared as your shill now you have Megan Rapinoe. }); best time of year to see turtles in oahu. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC.George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. See how teams help athletes build their brands with Opendorse. SiriusXM x Larry Fitzgerald. https://www.sportsbusinessjournal.com/Daily/Issues/2021/07/13/Marketing-and-Sponsorship/Subway.aspx. The news is exciting and the campaign needs to be big and bold to support it, says Subway Chief Marketing Officer Carrie Walsh. Craving food, he stillcravedthe iconic burger chain overBurger King,Carls Jr,Wendysor anything else in the vicinity. The better they play, the more money they make from their contracts. Food companieshave recognized that athletes, both professional and at the amateur level, are a big part of their consumer base. }); The Eat Fresh Refresh campaign debuts today as Subway tries to recover from seven consecutive years of sales declines, exacerbated by the pandemic upending the restaurant industry, as well as pressure from smaller chains that have taken a huge bite out of its market share with everything from trendy food to speedy delivery. Then there's Marshawn Lynch's "The Beef Mode," which includes roast beef, pepper jack cheese and hickory-smoked bacon on the same Italian Herbs & Cheese bread with Baja Chipotle sauce. At 34 years old, Curry is a three-time NBA champion. How do you cram that all in? "Its the one ingredient we didnt even touch in thelargest brand refresh in the history of this brand, Subway CEO John Chidsey said that the company decided to upgrade its menu after consumers and franchisees both expressed a desire for food innovation at the brand, so the chain spent the past 15 months or so determining what would stay on the menu an, Subway CEO on nationwide worker shortage, tuna controversy. Intriguing. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. subway athlete endorsements. Swimmer Michael Phelps, Subway CMO, Tony Pace and speed skater Apolo Ohno, left to right, are shown at Chelsea Piers Sports Center, Sept. 27, 2011 in New York . Posted on 1 second ago; June 24, 2022 . While The Vault sandwiches are all currently available at Subway locations across the country, they're only available to order online at Subway.com or through the Subway app, meaning they must be ordered ahead. On that note, here's a look at the five players who earn the most endorsement money, according to Forbes. ", Email us atexclusive@the-sun.comor call212 416 4552. Others drew in comparison with Subway's former spokesperson and convicted pedophile Jared Fogle, writing: "It seems @SUBWAY has a pretty poor history of choosing spokespersons. pg.acq.push(function() { Unlike most of us, however, their mistakes can cost them millions of dollars. eventCategory: event.slot.getSlotElementId(), And endorse he does. Worth $450 million, it brings his total contract to $503 million over 12 years. Donald has been a brand ambassador for the pizza chain since2019. Each TV commercial and online video featuring the stars seems to get cut off, as if theres too much changing at Subway to fit into a 30-second, 15-second or 6-second spot. For example, when a Lululemon (LULU) employee committed a grisly murder at one of its Bethesda, Maryland store locations in 2011, the national media dubbed the story The Lululemon Murder. This went on for weeks, and was clearly not the kind of publicity or association a brand wants. Subway restaurants are advertised all over the world. Author: Dan Gartland. Sports News Latest sports news, . She also is one of the hosts of the Marketers Brief podcast and Creativity Top 5 Live. And, yes, Subway even found a way to shoot down rumors about whether its tuna is really 100% tuna. By subway athlete endorsementshumvee smoke launcher | 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. There is the pre-conceived notion that since celebrities have large bank accounts they will only purchase, use and support products or services of high quality. Marshawn has also starred in Running Wild with Bear Grylls (2016), Brooklyn Nine-Nine (2017), Westworld (2020), Bar Rescue (2020), and Murderville (2022). Some of the greatest athletes in the world endorse some of the unhealthiest foods in the world. RT if you won't eat @SUBWAY until they FIRE America hating Megan Rapinoe! The sandwich, which coincidently returned to the menu that same day, made waves throughout thefood industryupon the popularmenuitembeing back after popular demand. Love to see it. FORTUNE may receive compensation for some links to products and services on this website. Here's a look at some of the biggest athletes who lost endorsements and the money that went with those deals. For 15 years, he endorsed the brand, often with other celebrities, promoting the healthy alternative of a sandwich for fast . Michael Phelps' endorsement deal with Subway brought huge exposure to the brand and in return, Phelps was known as Subway's "Famous Fan". document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Not that long ago, right-wing author Candace Owens had publicly called the US women's soccer star a 'piece of trash' after her performance at the Olympics. As for the competitive nature of the sandwich space and the broader restaurant industry, Subway aims to occupy a very distinct and ownable piece of the category with its fast and healthier options, says Walsh. The "Eat Fresh Refresh" campaign promotes a series of changes at Subway locations nationwide, including a menu overhaul and an updated experience, both digitally and in-restaurant. What we are here to look at is just how goofy these ads can get when they associate incredibly fit people with intensely sugary and fatty products. We do think the brand can kind of live in a sweet spot that bridges the category, she says. eventCategory: event.slot.getSlotElementId(), if(document.querySelector("#ads")){ People are inherently curious and envious creatures! As quoted from the small business chronicle, celebrity endorsements and branding can significantly increase sales. window.adsContainer = {"position2":{"code":"Article_Mobile_Above_Next_Rel","max_width":300,"max_height":250},"position3":{"code":"Article_Mobile_300x250_ATF_Rel","max_width":300,"max_height":250},"position4":{"code":"Article_Mobile_Middle_Rel","max_width":300,"max_height":250},"position5":{"code":"Article_Mobile_Middle1_Rel","max_width":300,"max_height":250},"position6":{"code":"Article_Mobile_Middle2_Rel","max_width":300,"max_height":250},"position7":{"code":"Article_Mobile_Middle3_Rel","max_width":300,"max_height":250},"position8":{"code":"Article_Mobile_Middle4_Rel","max_width":300,"max_height":250},"position9":{"code":"Article_Mobile_Middle5_Rel","max_width":320,"max_height":250},"position10":{"code":"Article_Mobile_Middle6_Rel","max_width":320,"max_height":250},"position11":{"code":"Article_Mobile_Middle7_Rel","max_width":320,"max_height":250},"position12":{"code":"Article_Mobile_Middle8_Rel","max_width":320,"max_height":250},"position13":{"code":"Article_Mobile_Middle9_Rel","max_width":320,"max_height":250},"position14":{"code":"Article_Mobile_Middle10_Rel","max_width":320,"max_height":250},"position15":{"code":"Article_Mobile_Middle11_Rel","max_width":320,"max_height":250},"position16":{"code":"Article_Mobile_Middle12_Rel","max_width":320,"max_height":250}} The NFL star is known for . Subway if you keep Megan on for endorsements after she openly disrespects our country then you are not getting my business. NFL TNF Athlete Endorsements. Professional athletes are celebrities. Star athletes receive endorsement deals from huge companies with the goal of growing the company's brand. Yet, his recent scandal has brought much unwanted negative attention to the sandwich chains brand. To inquire about a licence to reproduce material, visit our Syndication site. James has generated buzz by going undercover as shift worker Ron. What weve been doing is really focused on reclaiming their fresh positioning and giving them a bit of attitude, says Ida Rezvani, chief client officer, Dentsu. % of Total Earnings Coming From Endorsements: 50.65%. The decadent snack features oven-roasted turkey, Black Forest ham, and Angus roast beef alongside fresh veggies on Hearty Multigrain Bread. (Stephen Lovekin/Getty Images for American Express), SUBWAY UNVEILS BIGGEST MENU REVAMP BUT ITS TUNA WILL STAY THE SAME. All rights reserved. Each of the main Its Too Much For One Spokesperson commercials features at least one of the superstars discussing Subways refresh and continues into the next. In fact, endorsements can exist without advertising. Forbes 2022 Highest-Paid Female Athletes 1. Last but not least, there'sTrevor Lawrence's "The Sunshine Sub," which hasroasted turkey, fresh mozzarella cheese, avocado, and tomatoes on Hearty Multigrain bread. eventCategory: event.slot.getSlotElementId(), Food companies have recognized that athletes, both professional and at the amateur level, are a big part of their consumer . if(document.querySelector("#adunit")){ As the athlete endorsement industry continues to expand, brands and sponsors are finding new, i nnovative ways to embrace and leverage the influence of professional . The fact remains that Jareds alleged crimes, as despicable as they are, dont affect the taste or value in a Subway Simple $6 meal deal so it likely wont affect consumers fast food decisions or Subways bottom line. They make mistakes. Theyre joined by Nancy Silverton, a famous baker who consulted on the new bread. It has made for quite theendorsement dealwithDunkinas she has appeared waiting indrive-thrusandsipping coffee. 1. their audience becomes your audience. A member of Stewart-Haas Racing, Harvick drives car number four, a Ford Mustang. Ann Casano. ga('ads.send', { The eldest Watt brother has been featured onSubwayssocial mediathroughsnappy GIFsandquirky memes. Now, Subway is poised to spend even more as sales appear to be recovering. Hillerich & Son Company obtained the rights from baseball great Honus Wagner in 1905 to use his name on its Louisville Slugger bat, companies have utilized athlete endorsements to help build their brand. The ads debut today, as Subway adds items such as deli-sliced meats and Belgioioso fresh mozzarella to the menu after shutting down roughly half of its U.S. restaurants early last night to prepare for the overhaul. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Access to easy-to-read digital editions of weekly issues. What's in a Subway tuna sandwich? Shaq starred in Burger King ads for years, and in 2012 David Beckham signed on to pitch a low-calorie smoothie. McDonald's is one of the all-time leaders in endorsements. Known as "The Vault," the sandwich line-up "furthers the Eat Fresh Refresh campaign," which the brand launched in July 2021 as a way roll out new menu items, per PR Newswire. An athlete could look to make $1 million to tens of millions of dollars for an endorsement consisting of commercials, print images and social media posts, said Ricky Ray Butler, chief executive of . For the world's most marketable athletes, endorsement deals are the ultimate side hustles. Additionally, the Watt brothers werebrought togethervia Zoom asSubwayallowed the entire Watt family the opportunity to give thanks and reminisce about their football success over the years. The massive deal made him the first player in NFL history to sign a contract worth more than $50 million in AAV. hitType: 'event', Tom Brady, Stephen Curry, Megan Rapinoe and Serena Williams are new faces of the brand, which also has a new celebrity voice, The top 5 most creative brand ideas you need to know about right now, Watch the newest commercials from Old Spice, Toyota, Ram Trucks and more, Toblerone is removing the Matterhorn from its packaging, Behind Clairols nostalgic partnership with Amazon Primes Daisy Jones & The Six, Super Bowl ads get another failing grade for director diversity, Meta introduces AI tool as chatbot interest grows, The final data on Super Bowl 2023 celebrity overkill: Datacenter Weekly, Agency IP investments are growingclient frustrations are among the reasons why, Why a stronger freelancer-agency relationship is critical for success, How the power of music drives emotion, retention in ad spots, 3 programmatic channels to supercharge audience engagement, Subway hits refresh as it tries to rebound with massive overhaul, media push, McDonalds rewards program MyMcDonalds debuts with free fries for all, How brands are welcoming consumers back to post-COVID normalcy, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Aliyah Boston, a 20-year-old star forward for the top-ranked University of South Carolina women's basketball team, was . Jessica previously reported for the Chicago Tribune and Reuters. Business Insiderreported in2020 that Subway was even ahead of McDonald's with more than 42,000 locations around the world. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. 2023 Leaders Group. and Turkey Cali fresh -- including football quarterback, Trevor Lawrence, regardless of him not being a sandwich. Subway CEO John Chidsey told FOX Business' Maria Bartiromo on "Mornings with Maria" that the company decided to upgrade its menu after consumers and franchisees both expressed a desire for food innovation at the brand, so the chain spent the past 15 months or so determining what would stay on the menu and what would go. as well as other partner offers and accept our, Invision Agency/Jack Dempsey for Papa John's. Although Jared was an integral part of their healthy ingredient messaging, he was not representative of the brands image or tied to their performance or production. WTF are you thinking? However, his close association with the brand as the source of his celebrity thrusts Subway into nearly every headline about the disgraced weight-loss poster boy. The Jared relationship was a long and prosperous one for Subway. Adrianne Pasquarelli She was most recently asenior reportercoveringthe food and restaurant industries for Ad Age. Among the #HowDoYouKFC ads was one featuring members of the Tempest Freerunning Academy doing crazy parkour moves with a cup full of fried chicken and potato wedges in one hand. It is not be happenstance that companies like Nike, Adidas, Under Armour, Coca Cola, and Puma, powerhouses in todays marketing world, spend hundreds of millions of dollars signing some of the most influential athletes in the world to endorsement deals. While the storied careers of Roger Federer and Serena Williams-two of the best tennis players in the sport's history-have just come to an end, both athletes are primed to continue their successful sponsorship careers off the court. As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. False. For those willing to go big, the Supreme Meats includes four different kinds of pork - capicola, pepperoni, Genoa salami, andBlack Forest ham - on Italian bread with provolone cheese, lettuce, tomatoes, red onions, banana peppers, and parmesan vinaigrette. We needed a device that could accommodate that. http://t.co/JCj87ETbwV Parkour desperately needs better sponsors http://t.co/ADCNB7ycGU. Williams has played off of his younger standing within the team bybringing breakfastandlisteningto veteran teammate Marcus Smart. Almost two years after the United States women's national soccer team won the World Cup for the fourth time . Unlike image brands where the spokesperson is synonymous with the brand image and contributes to product development, such as a Britney Spears perfume or Martha Stewart Living household and crafting products, Jared represented an example of an outcome that the product facilitated. Patrick Mahomes set an NFL and American sports record when he signed a 10-year contract extension with the Kansas City Chiefs. ", Users quickly chimed in saying: "Subway if you keep Megan on for endorsements after she openly disrespects our country then you are not getting my business." Subway uses a strategy where they endorse famous athletes to promote their food. Subway is trying to regain the chunk of its lead in the industry that has been chipped away by the likes of Jimmy Johns, Jersey Mikes, Firehouse Subs and other chains inside and outside the sandwich category. Phelps' popularity carried into his "Famous Fan" campaign commercials. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after . Megan Rapinoe kicked up another round of controversy at the Tokyo Olympics and now a group of Subway franchisees are pressuring the fast-food giant to give her the boot. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Subway has featured athletes from other sports as well, including National Basketball Association players Draymond Green and Jayson Tatum. }); ", "The effort is supported by one of the largest media investments in the brand's history," Walsh continued. BY Marlene Morris Towns. Subways response when the Jared Fogle scandal broke in 2015 was swift and decisive, distancing themselves even further from the former spokesman and his alleged actions. }); Another sequence of shorter ads -- "Sandwiched" -- highlights Barkley's voice in parts one, two and three. The quick serve restaurant offers customers a special offer on in-app purchases. Having someone of status be the face of your brand or campaign can be the necessary boost to drastically separate your company from others in the industry. The shortstop took the opportunity topartakeas a fan of the promotion, indulging in his own free taco this year. All rights reserved. As food endorsements go, Griffin has been featured in several ads and promotions for Subway. Since 2006, the company has endorsed many athletes to promote their famous subs. Brady is going to earn an annual salary of around $15 million in 2022-23. ($55M endorsements/deals) 2. Were going to be surrounded by it.. Diggs celebrated the return of the popularchicken sandwichby adorning pregame cleats thatpaid homageto the deliciousfast foodrestaurant. Like other franchised restaurants, Subways marketing and media budget is derived from fees collected from franchisees based on their sales. He has also been building out several of his own brands, including TB12, 199 Productions, and Autograph. Each sandwich is available as a 6-inch, Footlong, or Footlong PRO (which is double protein), and retails for around $7.29, $11.49, and $15.99, respectively, depending on regional pricing. In 2012, Subway crowned itself "The official Training Restaurant Of Athletes Everywhere.". Some of his most notable deals are with Adidas, Oakley, Bose, and State Farm. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. The combined social following for this list ofprofessional athleteendorsers is a whopping 403+ million. Subway CEO John Chidsey said that the company decided to upgrade its menu after consumers and franchisees both expressed a desire for food innovation at the brand, so the chain spent the past 15 months or so determining what would stay on the menu an (iStock/Getty Images/Photo Illustration), SUBWAY CEO DEFENDS CONTROVERSIAL TUNA SANDWICH: FOLLOW THE SCIENCE. Subway is getting in the March Madness spirit by partnering with pro basketball stars Draymond Green and Jayson Tatum to share their custom footlong orders and a footlong deal. This material may not be published, broadcast, rewritten, or redistributed. "In my almost 20 years in marketing, this is the most innovative campaign and media strategy that I've ever seen. }) By Preston Bounds 7.13.2021. } This is in large part due to social media granting users access to curated glimpses into the daily lives of celebrities. },false) Save my name, email, and website in this browser for the next time I comment. Subway today is going live with new ads featuring a quartet of recognizable sports stars: Warriors G Stephen Curry, tennis player Serena Williams, USWNT F Megan Rapinoe and Buccaneers QB Tom Brady. The report we referred to earlier, from the American Academy of Pediatrics lists LeBron James, Serena Williams, Peyton Manning, Tony Stewart, and Apollo Ohno among the top ten athletes associated with the most food brands with low nutritional content. eventCategory: event.slot.getSlotElementId(), In the wake of Subway paying whopping amounts to hire Rapinoe's endorsement, the note warning boycott arrived at the NAASF's online message board just last month. He did this by decreeing aTikTokchallenge where users could win 53 burritos and tickets to an Atlanta Hawks game if they could make a53 foot shot. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. For now, hes only heard. I don't buy shoes, colas, insurance, or sandwiches because an athlete is in their commercials. It gets tiring apologizing. Bridgitte Gabriel, founder of a right-wing group, tweeted: "#BoycottSubway until they stop paying this traitor!" If the marketing is effective, it could get customers in the door and nothing turns around restaurants quite like improving sales, wrote Jonathan Maze, editor-in-chief of Restaurant Business, in a newsletter earlier this week. As the rookie went through the process of ordering, he was informed that he was on the hook for $4,500 of Chipotle burritos for the Celtics front office and team that was phoned in by Smart. Total Earnings: $92,800,000. The basketball star is also seen in the second spot, as is Williams, who Walsh says shot her segments while in France preparing for this years Roland-Garros tennis tournament. The chain's multiyear sponsorship of the National Football League began a year ago. Despite their tremendous strength, speed, agility, and finesse, athletes are just like the rest of us; they eat, breathe, and sleep. In 1979, star defensive tackle "Mean" Joe Greene was featured in an iconic and widely successful Coke commercial, and since then, using athletes as endorsers has become more and more popular.. 2023 FOX News Network, LLC. Sports drink giants Gatorade and Powerade make products that are basically sugar, water, and sodium, but they're actually not unhealthy when associated with exercise and both brands have had cool commercials. Big time sponsors like Nike and Pepsi hire athletes to . The NWHL goalkeeper brings her comedic personality to hersocial media, donning her full game gear within every post. The effort includes on-air and cross-channel integrations that amplify across social and digital platforms. People trust what celebrities say and do. Both footlongs are available for a limited time at . The company described its new marketing campaign as "the first never-ending TV spot" with commercials featuring their new sports celebrity spokespersons, along with social and digital content. Osaka ($55.2 million) and Williams ($35.5 million) headline the world's highest-paid female athletes, with more than 90% of their totals earned off the court from endorsement partners. The media spending is backed by the companys existing franchise advertising fund. The initial deposit of $1 million grew to a value of $25 million by2017. For many, the best part of the Super Bowl is going to be watching the Green Bay Packers and Pittsburgh Steelers beat the living hell out of each other to win . Celebrity endorsements and sponsorships are strategies used by a lot of major brands. If it is good enough for a celebrity, it is good enough for the average consumer! In 2019, Watson sustained an eye injury, mid-play, against the Oakland Raiders. As theCOVID-19 pandemic took its toll, the USMNT star partnered with Chipotle tosend lunchto frontline workers at the hospital where he was born. First up is Russell Wilson's "The Dangerwich,"which featurespepperoni, salami, black forest ham, bacon, and provolone cheese (to name a few of the toppings) on Subway's popular Italian Herbs & Cheese bread. Place on Forbes' Highest-Paid Athletes List: 5. 7 7. Prescott is also loaded with endorsement deals. The 2019 U.S. Soccer Player of the Year partnered with thefood brandin early 2020, debuting with alimited-editionrecipe of his favorite Chipotle order. The campaign includes creative work led by Dentsus McGarryBowen, media planning from Carat and activation supported by Current Global, Jack Morton, Proof Advertising and United Entertainment Group. As many indulge within the industry on a near-everydaybasis, strategic partnerships have been forged to help shine a light on social causes, community service initiatives, newmenu items, and everything in-between. Chidsey said the company has upgraded ingredients in most all of its core products, except their tuna which was at the center of a lawsuit filed against the company for alleged fraud followed by claims that a lab could not find any actual tuna in the product. The following athletes raked in over $924 million in endorsements over the last year, up from the $917 million total of the Highest-Paid Athlete Endorsers of 2015. For this reason his recent scandal, the details of which seem to get more and more salacious by the day, does potentially have a negative effect on Subway. ", #BoycottSubway until they stop paying this traitor! subway athlete endorsementsneon vs led power consumption. Famous athlete endorses . Maria Sharapova. 1. Powered and implemented byFactSet Digital Solutions. In addition to having the most valuable contract in the league, Rodgers also makes more than $10 million annually in endorsements. ESPN's Darren Rovell reported that Lochte lost about $1 million in endorsements. YOURE FIRED. This salary is fully guaranteed under his current . MEAWW is an initialism for Media Entertainment Arts WorldWide. Simone, one of the most decorated acrobats in history, tied with Shannon Miller for the most Olympic medals won by a gymnast. To see all content on The Sun, please use the Site Map. Linda Robson hit by marriage crisis telling pals of rough patch with husband of 33 years, Apprentice bosses hold crisis meeting after two candidates romp in the show's 17m mansion, ITV's Kate Garraway undergoes second trip to Mexico for new medical trial in desperate bid to save husband Derek Draper, EastEnders actor & Love Island star get close during soap set party, Laura Anderson sparks rumours she's meeting ex Gary Lucy as she returns to London for luxury pamper session, I considered suicide after my split from Martin Freeman - I felt a mess, says Amanda Abbington, Huge BBC comedy confirms long-awaited comeback after announcing first new series in ten years, MasterChef saved me from being pigeon-holed as a soap star - but Im ready for big acting return, says Lisa Faulkner, Independent Press Standards Organisation (IPSO). The chain has allowed three all-star NFL athletes to temporarily transform themselves into Subway Sandwich Artists by designing their own signature subs. 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